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A TALE OF TWO MARKETERS
The primary objective of a modern digital marketer is to position their business (or clients' business) for cost-effective growth as efficiently as possible.
But not all marketers are created equal.
The analog marketer attempts to drive growth by relying solely on tactics and technology. They prize shortcuts over diligence, and action over results. Growth hacks. Exploits. Spam.
The data-driven digital marketer sees the bigger picture. They know how to use the latest technology and tactics in a way that prioritizes data-driven strategy over guesswork. They understand the most direct path to growth comes through experimentation, carefully measuring outcomes, and painstakingly analyzing results. Growth Strategies. Optimizations. Value.
Data-Driven: Choosing data over intuition and guesswork to make decisions
The data-driven marketer is strategic enough to see the big picture, while humble enough to improve results by leveraging data as their guide.
The data-driven marketer isn't concerned with collecting more information. They fine-tune their platforms and tools to get access to better information at the right place and time.
They use their skills to simplify their organization's business initiatives - not to show off how much they can do. And, they base their actions on delivering measurable results.
"Data driven organizations are 23 times more likely to acquire customers, six times as likely to retain those customers, and 19 times as likely to be profitable as a result."
- Mckinsey Global Institute
At Data Driven, we train you to be a more skilled, data-driven digital marketer.
So say goodbye to your VHS Tapes, Analog Marketer - and say hello to HD Streaming video!
THE DATA DRIVEN DIFFERENCE
The internet is awash with 1000's of tutorials, videos, and blogs that use sensational headlines and persuasion principles to make you think every single article you read is a "game-changer."
You don't need to read any more "water is wet" articles. You're much better off learning from in-depth tutorials on how to make an impact in a crowded marketplace.
Which is why at Data Driven, we don’t just teach you mastery of a platform: We help you bend marketing platforms to meet the needs of your business.
By cutting through the noise, we help you get to the data that’s meaningful to your business.
Not only that, we help you take control of your progress by using that data to make better business decisions.
For example, we don’t just show you how to implement Google Analytics for your website…
...We show how to turn Google Analytics into the central nervous system of your online business.
We don’t just show you how to install tracking scripts using Google Tag Manager…
… We advance your ability to use Tag Manager to collect the customer data that will transform your sales and marketing results.
And we don’t just teach you how to spend money on Google or Facebook Ads…
… We give you the Data Driven methodologies and systems that deliver a consistently high return on ad spend.
The bottom line is, we DON’T train taskmasters.
We help build the strategic thinkers that are crafting the next “High ROI” marketing techniques.
Want to learn a little more about what we do? Hear from our members.