Build an unrivaled business case for your company to leverage the worlds best marketing analytics tool, so you can convert more visitors into revenue… and do it all in just one afternoon.



Create a 1-page strategy to future-proof your marketing data with the right analytics setup.

Leverage a proven framework for documenting and measuring your marketing performance.

Avoid costly mistakes analog marketers make so you can better serve your audience.

Here’s the Reason Why “DIY” Analytics Is DI-WRONG…

“Data-driven companies perform 23x times more likely to acquire customers and 19 times as likely to be profitable than their analog competition according to the McKinsey Global Institute. “

But Data without strategy is just chaos. Businesses who succeed in becoming data-driven always start by nailing their strategy first.

Of course, if you’re like most digital marketers, you’re probably too busy to set aside several weeks to develop a data-driven strategy, learn tools like Google Analytics 4, and fight through the steep learning curve that goes along with being a change-agent in your business.

Instead, you’re either waiting until the last minute to install make a decision or doing the bare minimum to cover your assets, like using Google’s “one-size-fits-all” auto-migrate option, when you know it will cause you more pain in the long run.

Who has time for strategy, when there are fires to put out everywhere you look?

By being eternally busy, you’ve been missing out on the biggest opportunity in the history of digital marketing.

Google Analytics 4 represents a fresh start for every business to implement a data-driven strategy from day 1.

To finally get things right.

To eliminate the painful mistakes of your past and accelerate ahead into a bountiful future.

The best part? Google has forced a migration deadline on us that makes this the biggest priority most companies face the entire year 2023.

So everyone is listening.

But it’s not just the migration deadline sparking a new strategic conversation that has me excited for you.

It’s that GA4 unlocks more STRATEGIC capabilities than you’ve ever had before. You can set up GA4 to match your company strategy without getting lost in the weeds or spending tens of thousands of dollars on tagging consultants.

That’s pretty good news, right?

And here’s the best part… with the right training, you can get answers in just a matter of hours. This is key, because:

  • You don’t have the luxury of spending weeks or months trying to figure it out all by yourself.

  • The official support documentation for Google Analytics 4 only leaves you even more frustrated.

  • The auto-migrate feature offered by Google seems like an easy way out… except that there is a 95% chance that you’ll have to redo your GA4 setup, putting you back at square one.

And even when you’re looking for a training program to enroll in, you’ll come across a different set of challenges:

  • Your schedule is so full that you can’t fit a decent program in. 
  • Most courses are crap because they’re taught by opportunists who have no idea what they’re talking about. 
  • Some instructors DO know what they’re doing, but they usually get so technical on some obscure niche feature.

 It’s enough to make you want to say “f*** it” and throw thousands of dollars a year on third-party analytics software that is actually less functional and half as powerful as GA4.

But before you do go down that rabbit hole, let’s back away from the ledge for a moment…

Moving to an expensive third-party analytics tool instead of sticking with GA would be a mistake.

So, instead of wasting months trying to “DIY” a new analytics tool (and risk getting it wrong), or wasting thousands of dollars on consultants…

What if you could JUMP the GA4 learning curve in JUST 2 hours for less than $100?


REASON #1: Speed up your learning curve

Our Business Strategy Workshop is the fastest way to develop your EXACT go-to-market strategy for GA4.

Other training programs focus on the nuts and bolts of the system and take weeks upon weeks to complete (if you complete them at all).

With so many metrics, it’s tempting to track them all. This workshop focuses on the few key metrics that matter. The rest is noise.

REASON #2: No technical expertise required


This is the easiest way to leverage GA4 without going too far down the technical rabbit hole.

GA4 is completely new and has a new way of collecting data. But when you only focus on collecting the data that matches your strategy, you can set up and configure GA4 in mere hours.

Not weeks or months. Hours.

REASON #3: Easier to update in the future

Migrating from the old GA (Universal) to GA4 can be very difficult for companies with highly customized tracking setups.

The good news is that you can set up GA4 to report on your most important KPIs without months of costly customization.

Once you customize your reports, the data will start rolling in. As with interest, the effects on your revenue will compound over time. Sooner you start, the better!


As you can see, a strategy-first approach to GA4 has a lot of benefits. And as a strategic thinker and action-taker, you’re going to want to hear me out:


The Fool-Proof Way to Plan and Build Your Strategy for Measuring Your Marketing Campaigns Without Getting Lost In the Weeds

Our Business Strategy Workshop shows you how to stop going down time-wasting rabbit holes, and start getting customer insights that help you connect with your audience the right way!

Here are 5 things you will learn in just half of an afternoon:

How to build a one-page strategy for yourself. No more mucking about for weeks with nothing to show for it!

The quick and easy way to do what you need in Google Analytics 4, and work with experts on the remaining items (only if you need to).

The one thing you should NEVER do if you want a solid GA4 setup that gives you *gasp* useful reports!

A surprising way to choose, track, and measure your marketing KPIs. This is so easy, you’ll wish you had known about this months ago!

The biggest mistakes marketers make when migrating to GA4, and how to avoid those costly pitfalls that can come back to bite you later.

PLUS, you’ll also get a PPT Slide Deck Template to help you make the Business Case for your analytics strategy

We’ve already done the legwork for you, so you don’t have to spend a week’s worth of all nighters preparing a nice slide deck to your stakeholders.

Just plug in your numbers and everything you’ve learned from our Business Strategy Workshop, and you’re all set. Easy peasy!

This Business Strategy Workshop gives you everything you need to start getting actionable insights that enable you to engage potential buyers the way THEY want you to.


Would You Trade Jumping the GA4 Learning Curve in 2 Hours for Less Than One Benjamin Franklin?

No joke. If you order now, you can buy our workshop for just $99.

Now, maybe you’re wondering how we can give so much away for such a small price.

It’s pretty simple, really…

We just want to help you do GA4 right because Google is not going to. They don’t care.

We do.

And that’s not all!

Order Now and Get 3 BONUS WORKSHOPS as My Gift to You!

This workshop offer is pretty darn amazing just the way it is. But to sweeten the pot even more (because we’re serious)...

I’m going to make it absolutely irresistible by throwing in not one, not two, but THREE bonuses for free when you order today! 👇

BONUS #1: GA4 Migration Workshop with Fred Pike and Martin Suttill (Value $499)

Discover how to customize the GA4 interface to perfectly match your needs.

Here's what you'll find inside our GA4 Migration Workshop…

Migration resources for tagging, eCommerce, and events

Connect GA4 to Google Ads, Search Console, and more

Debug your GA4 setup to make sure your data is accurate

BONUS #2: GA4 Ecommerce Reporting Workshop with Charles Farina (Value $299)

Learn how to increase sales for your online store while putting insights on autopilot.

Here's what you'll find inside our GA4 Ecommerce Reporting Workshop...

Google Analytics Ecommerce training recordings with Charles Farina and Jeff Sauer

Companion 25 eCommerce KPIs Masterclass With 10-Page Fillable PDF Workbook

Google Analytics Ecommerce PDF Guide and Checklist

GA Ecommerce Call recordings with Jeff, Charles, and the Data Driven Community Experts

BONUS #3: Universal Analytics Data Backup Workshop with Analytics Canvas (Value $499)

Watch how we back up our Universal Analytics data so you can do the same.

Here's what you'll find inside our UA Data Backup Workshop…

Prevent your Universal Analytics data from disappearing forever by backing it up into the cloud while saving yourself thousands of dollars.

Get the insights you need to optimize your marketing campaigns using reports with your analytics data via BigQuery and Looker Studio.

All in all, these 3 bonus workshops is worth $1,297 combined, but it’s yours FREE when you order now. That’s why you’ll want to take out your credit card and click the button below:


Still Have Concerns About Using Google Analytics 4?


You’re not alone! We’ve heard a litany of concerns from the digital marketing community about the GA4 migration. Here are a few we’ve addressed:

I know it’s something I need to get moving on, but I’m too busy and I really don’t have any time get hands-on with GA4. I’m just stuck. Please help!!

Then you’re going to love this workshop – within just a couple hours of your time, you’ll get my best tips on how to vet for the right GA4 experts and consultants! Then they can step in and take care of it for you.

I have no idea what I need to track. Can you just tell me what the most important metrics are?

No problem! That’s what this workshop is for! You will be able to strategically choose which metrics you need to track for each stage of your buyer’s journey.

PLUS, you’ll get my personal marketing framework for measuring the performance of your marketing campaigns.

I can’t do all this on my own because I’m managing a team. Can’t I somehow train them on GA4? How can I do that?

When you sign up for the workshop, you’ll see an option to purchase a complete set of SOPs that makes getting GA4 on your site easier and faster than ever (while doing it the right way)!

We designed these SOPs so that they can be followed by anyone with little or no training. You can just pass them on to your team!

To see other questions about GA4, scroll to the bottom to see our FAQ

14-Day Limited Guarantee

Because this is a digital product, we do not offer a guarantee for this product. All purchases are final. However, if you change your mind about your purchase, and you have not downloaded any portions of our product, we will happily issue you a refund upon your request.

Refund requests made after you have downloaded our product are handled on a case-by-case basis and are issued at our sole discretion. Refund requests, if any, must be made within fourteen (14) days of your original purchase.

 📣 Ready to Build Your Business Strategy?






One-time payment


Total value: $1,796

  • Lifetime Access to Our Business Strategy Workshop and All Bonus Recordings (Value $499)
  • Bonus 1: GA4 Toolbox & Migration Workshop with Fred Pike and Martin Suttill (Value $499)
  • Bonus 2: GA4 Ecommerce Workshop with Charles Farina (Value $299)
  • Bonus 3: UA Data Backup Workshop with Analytics Canvas (Value $499)


Can I track my whole website with GA4?

You can not only track your entire website with GA4, but you can also track your mobile apps (Android and iOS) in one place as well!

Do you offer a money-back guarantee?

We generally do not offer refunds for live workshops. However, we may offer a refund with limited exceptions. See our guarantee policy above 👆

Do I need the paid versions of Google Analytics 4?

You do not need to purchase GA4 360 to apply what you’ve learned from this course. All materials we teach are designed to work exclusively with the free version of GA4.

What if Google changes the way GA4 works?

If you notice something different in the GA4 interface than in our course materials, let our team know and we will update it. Not only that, but if you have suggestions for a process you’d like to see, you can submit a request to us.

Is this product tax-deductible or something I can get reimbursement for?

While you should consult the tax laws in your location, educational training is a tax-deductible expense in the United States. Plus, many of our customers get reimbursed by their employer if used for business or continuing education.

Who is the Business Strategy Workshop for?

Our training program is designed to teach busy people how to plan their GA4 strategy by choosing which metrics to track, measure, and report on website marketing performance within two hours.

What type of results can I expect to get from this program?

Not only will you have more strategic knowledge on how to adopt GA4, but you will also gain confidence in choosing the right metrics to track. You’ll stand out as a marketing leader in the era of digital analytics, helping secure your career and becoming a hero for your company.

Does this course come with certification?

No, certification does not come with this course, but after completing the workshop, we are certain you will have the strategic knowledge to confidently move forward with GA4. You can always decide to get certified by enrolling in a course that offers it.

What is DataDrivenU? Who is behind the Business Strategy Workshop? was founded by Jeff Sauer, a foremost expert in Google Analytics and data-driven marketing with over 20 years of experience. Jeff has trained 50,000 students and clients like Nestlé, Hubspot, and Best Buy. This course was developed from Jeff’s training and consulting work.

I have more questions!

If there was a question we didn’t answer here, just send us a note at [email protected]!


Digital Mantis, Inc is not affiliated with Google or its employees. Google is a registered trademark of Google LLC. Digital Mantis, Inc. is not a partner, affiliate, or licensee of Google LLC., nor is it in any other way formally associated with Google LLC or its parent company Alphabet, Inc. Additionally, this site is NOT endorsed by Google in any way.

We can not and do not make any guarantees about your ability to get results or earn any money with our ideas, information, tools, or strategies. What we can guarantee is your satisfaction with our training. We give you a 14-day limited guarantee on the products we sell, so if you change your mind about purchasing our products and you haven’t downloaded them, feel free to ask for your money back. You should know that all products and services by our company are for educational and informational purposes only. Nothing on this page, any of our websites, or any of our content or curriculum is a promise or guarantee of results or future earnings, and we do not offer any legal, medical, tax or other professional advice. Any financial numbers referenced here, or on any of our sites, are illustrative of concepts only and should not be considered average earnings, exact earnings, or promises for actual or future performance. Use caution and always consult your accountant, lawyer or professional advisor before acting on this or any information related to a lifestyle change or your business or finances. You alone are responsible and accountable for your decisions, actions and results in life, and by your registration here you agree not to attempt to hold us liable for your decisions, actions or results, at any time, under any circumstance.