FAST-TRACK YOUR DIGITAL MARKETING EXPERTISE BY ADDING THESE DATA DRIVEN SKILLS
Join Our DDU Skills+ Membership to Become a Data-Driven Expert Marketer Armed With Time-Saving Processes, Repeatable Profit-Generating Systems, and Continued Expert Guidance
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GA4 DIY Process Toolbox with 80+ process checklists and reporting dashboards
Data Driven Skill Accelerator courses including the new on-demand GA4 Mastery course
Discounts for GA4 “Cover-Your-Assets” certification and GA4 Agency Services Blueprint cohorts
Weekly training and support opportunities with experts in GA4, Ads, Tagging, and Digital Marketing
What is DDU Skills+?
DDU Skills+ is a membership program for our most advanced, ambitious, and accomplished community members who want to keep their skills sharp by staying on cutting-edge developments.
We do this by providing you with all the training and resources you need to transform your knowledge and bring value to your organization. From marketing processes to weekly training opportunities and priority support, to access to our archive of courses, trainings, and off-the-shelf resource library, you can immediately upgrade your digital skills to expert levels without breaking the time and money bank to get there.
RAND FISHKIN
FOUNDER OF SPARKTORO
"The courses are incredible, but more than that, the community, events, perks, and ongoing releases elevate it from a nice-to-have to a must-have. Become a member, and you’ll see!"
Let Me Show You EVERYTHING That’s Included In Your DDU Skills+ Membership
Our members have full access to our greatest assets, including our flagship GA4 Toolbox, discounts for all of our monthly course cohorts, a library of online trainings, as well as our community, with new material released to every DDU Skills+ member’s account every month.
If you’re looking to sharpen your skills, you’ll find no better value than a DDU Skills+ membership.
HERE’S THE FULL LIST OF ASSETS EXCLUSIVELY FOR DDU SKILL+ MEMBERS
ASSET #1
GA4 DIY Process Toolbox Pro Edition with a library of 80+ process checklists, SOPs, and 11 plug-n-play reporting dashboards. NEW in 2022!
ASSET #2
Data Driven Skill Courses for Google and Facebook Ads, including the new GA4 Mastery and Google Ads courses released in 2023!
ASSET #3
50% off discounts on our ongoing monthly cohorts including the GA4 “Cover-Your-Assets” Blueprint certification programs.
ASSET #4
Weekly Brain Gainz: Training and support opportunities with GA4 experts. NEW in 2023!
ASSET #5
Access to our library of Cheat Codes archive of time-saving templates, dashboards, and resources. NEW in 2023!
ASSET #6
Over 100+ proven digital marketing resource documents to help you gain a competitive advantage.
ASSET #7
DDU Community access through our private group. NEW in 2023!
ASSET #1
GA4 DIY PROCESS TOOLBOX: PRO EDITION
Get full access to our library of DIY Process step-by-step checklists and plug-n-play dashboard templates. Includes GA4 Setup, Installation, and Configuration SOPs plus Reporting Systems with Google’s Looker Studio connectors. GA4 Toolbox is available in Essentials and Pro editions. All DDU Skills+ members get access to the Toolbox Pro Edition.
ASSET #2
DATA DRIVEN SKILL MASTERY & STRATEGY COURSES
As an Insider, you'll have access to our library of skill accelerating Mastery programs. These programs will help you gain confidence and earning power using the world's leading marketing platforms. Our Google Ads and Analytics Mastery programs also prepare you to enhance your credentials by earning your Google marketing certifications.
GOOGLE ANALYTICS 4 MASTERY
Turn your website data into more traffic, conversions, and sales
📌 Gain a deeper understanding of your customer so you can increase your sales and conversions
📌 Simplify tracking the metrics and data that matter so you can reduce wasted time and lower costs
📌 Enhance your marketing credentials by earning your Google Analytics Certification
GOOGLE ADS MASTERY
Crack the code to generating consistent profits from Google Ads
📌 Build your account to deliver profit generating data from day-1
📌 Train Google to show you untapped, low-cost advertising opportunities
📌 Increase your conversions and reduce wasted ad spend using the"Ads-Life-Cycle" technique
FACEBOOK ADS STRATEGY
Even iOS 14 can't stop the Data Driven System for FB Ads
📌 Learn the "Six Buckets" targeting technique that optimizes you ad spend, and speeds up your prospects path-to-purchase
📌 Get the plug-and-play iOS 14 proof tracker that turns every website hit into conversion-focused fuel for your ads
📌 Discover how to protect your budget while besting your rivals in the FB Ads Auction
TAG MANAGER STRATEGY
Make your advertising and analytics 10X more effective
📌 Discover how to use GTM to make your marketing campaigns more efficient and targeted
📌 Learn how to add 70+ advertising and analytics tools to your website using code-free tag templates
📌 Master the hidden secrets “technical marketers” use to gain a competitive edge
LOOKER STUDIO STRATEGY
[Formerly Data Studio] The secret time-saving reporting system every marketer needs
📌 Get plug-and-play dashboard templates for SEO, PPC, and more
📌 Automate your reporting using Google’s Looker Studio and save hours of time
📌 Identify and track KPIs for every stage of your marketing funnel
ASSET #3
GA4 COHORT COURSE DISCOUNTS
Get 50% Off the Next CYA Blueprint Cohort
Learn how to use the new Google Analytics 4 to your advantage with our GA4 “Cover Your Assets” Blueprint course for busy marketers. Other CYA programs on various marketing topics will be provided as they become available.
ASSET #4
WEEKLY BRAIN GAINZ: TRAINING OPPORTUNITIES WITH VETTED EXPERTS IN GA4, ADS, TAGGING, AND DIGITAL MARKETING
NO MORE losing days surfing forums and sifting through blog articles without finding the solution you need. As an Insider, you’ll get real-time answers and advice for all your analytics and advertising problems and questions.
Simply hop on our weekly call with the experts to learn something new or ask questions about a specific challenge that you’re facing.
ASSET #5
DEEP DIVE MINI-COURSES TO POWER-UP YOUR MARKETING SKILLS
This is where we reveal the latest tactics, tips and strategic intelligence from the best in our business. We bring you timely expertise you can turn into immediate and compounding gains.
TOOLS FOR AD CREATIVES WITH TREVOR DOBRYGOSKI
Take a peek at what goes on behind the scenes when advertisers produce creatives that convert like crazy.
GA4 TOOLBOX & MIGRATION WORKSHOP WITH FRED PIKE
See how we migrated to GA4 and look at how we set it up correctly using our GA4 Toolbox, including common pitfalls to avoid.
ADVANCED GOOGLE DATA STUDIO WORKSHOP WITH AHMAD KANANI
Watch us work our magic on our reports using Looker Studio (formerly Data Studio). You won’t want to use anything else!
GOOGLE ADS AUTOMATION INTENSIVE WORKSHOP WITH PPC SAMURAI - SHAUN BOND
Discover the latest and greatest automation tricks advertisers are using now.
THE BEST CHROME EXTENSIONS TO DEBUG GA AND GTM
The tools and tricks GA and GTM experts use to shave hours of implementations and fix festering tracking problems in minutes.
ECOMMERCE REPORTING WITH GOOGLE ANALYTICS WORKSHOP WITH CHARLES FARINA
Learn how to get the right insights to optimize your eCommerce store with our best-kept Google Analytics reporting secrets.
ADVERTISING IN A PRIVACY-CENTRIC WORLD
What you MUST to do to keep your ads effective and producing results in the era of Intelligent Tracking Prevention.
GOOGLE TAG MANAGER WITH SIMO AHAVA
Discover how to collect first-party data with GTM and take back control of your most important marketing asset.
ASSET #6
OUR LIBRARY OF 30+ CHEAT CODES AND DEEP DIVE MINI-COURSES
Your DDU Skills+ membership includes access to all our proven templates, checklists and action plans. These are the same propriety resources our Data Driven experts use to gain a competitive advantage. With this go-to cache of shortcuts at your disposal.... you'll be able to turn your new skills into immediate progress.
PAID MEDIA TOOLS & FRAMEWORKS
📌 Budget and Profit
📌 Calculators Optimization
📌 Checklists Marketing roadmaps
📌 Retargeting Guides
TRACKING & REPORTING TEMPLATES
📌 SEO Dashboard
📌 1-Click Website Performance Report
📌 ACES 1-Page Marketing Goals Scorecard
📌 Consolidated PPC (Google + Facebook + Bing) Report
ASSET #7
DATA DRIVEN MARKETING COMMUNITY
Simply jump inside our DDU+ Community, ask questions, and network with some of our biggest contributors and experts. Ask questions about your specific marketing challenges, and we'll pull our answers together for you.
OVER $27,000 WORTH OF SKILL ACCELERATORS, FRAMEWORKS, TRAINING WORKSHOPS, MASTERCLASSES, COHORTS, AND INSIDER RESOURCES...
Yes - all that (and more) is included in your DDU Skills+ membership
WHO IS THIS FOR?
The DDU Skills+ membership is for you if:
🛠 You understand marketing psychology and apply the tools you know
🎓 You are looking to gain and develop new marketing skills
🤝 You are looking for networking opportunities with other marketers
💼 You are considering a career change
RISK-FREE MEMBER GUARANTEE
Come and enjoy your DDU membership for the next 30 days. If you’re not blown away by the value of this membership, you’re free to cancel. Email support within 30 days of purchase and we will courteously refund your membership fee. Also, both monthly and annual members are always free to cancel their membership before their next payment.
ABOUT OUR FOUNDER
Jeff has been working in digital marketing and web analytics since 2005, when he became one of the first people to beta test Google Analytics. He's also an award winning digital advertiser. He's been recognized as one of the top 25 Most Influential People in PPC advertising several times in the past decade.
As a marketer and web analyst, Jeff has helped businesses of all sizes find insights in their marketing data, which they used to achieve and exceed their annual goals.
These days, Jeff is a full-time educator with his online training programs reaching over 50,000 students and helping them master PPC Marketing, Data Analytics, and Agency Business Development.